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The Beauty of Vietnam’s Ethnic Minorities Is Now Being Recognized Because of Her Business

Vu Thi Thanh Van, founder of theMay Brand, wants to show the beauty of Vietnam. She hopes to be the connector between ethnic minorities and a broader audience of customers. Her business aims to highlight the distinctiveness of each culture instead of lumping them all together. Her products are more than just a travel souvenir or memento of the past as she believes the beauty of Vietnam's traditional textiles is still very much relevant today and it can be elevated even more when we incorporate modern designs so that people can use in the present time.

"Anything is possible if you just try. Don’t be afraid to try new things. When we think about tradition, we think of something that we don’t change. Don’t be so strict when innovating."
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