Singapore is a country that is very diverse. The combination of these cultures is what makes Singapore unique. Ramesh Krish Kumar and Tho Pin Da wanted to highlight this uniqueness, hence, Asmara was created. Asmara.sg is now known as a "proudly Singaporean" and "food scientists curated" brand.
“Passion is the single most driving factor to thrive in a business. For us, the most crucial aspect is to understand how we can use our business skills, passion, interest, and strengths to make a difference in the world and to solve a problem.”